Wednesday, October 30, 2019
Engliash Essay Example | Topics and Well Written Essays - 250 words
Engliash - Essay Example I rushed to school and sneaked into class without being noticed by the teacher. When I got into the class, I started sipping my coffee slowly. I would peep through the window to make sure there was no teacher coming into class. After some time, I started reading a storybook and forgot I was still holding the coffee mug. I did not notice the principal get into class, and none of my classmates warned me. All I realized was that someone had forcefully taken the coffee mug from me. When I looked up, the principal was standing right in front of me. The look on his face scared me. He forced me out of class and made me stay out until teatime. I thought that was all but the worst was yet to come. During teatime, he made me stand in front of the entire school and drink about two liters of coffee from a bucket. I had to do this since I did not want to be sent home. I had misbehaved several times the previous semester and had promised my parents to be disciplined. After finishing the coffee, which was the largest amount I had ever drank I became the subject of gossip for the entire week. Some student referred to me as a glutton and even my friends avoided walking with me for the rest of the semester. It was the most shaming and worst high school
Monday, October 28, 2019
Trends In Merchandizing Essay Example for Free
Trends In Merchandizing Essay Over several years ago, manufacturers and retailers have been putting more emphasis and placing increased importance on the in-stock merchandizing and marketing. Since mid 1990s, the effectiveness of traditional marketing has really declined. Also the competition between retailers and channels has been increasing which have been treated as the factors in driving the trend. According to Bishop Willard in October 2002, he noted that more consumers make around 70% of all purchasing decisions while in store shopping. This has been the main reason as to why stores are the new platforms for brand marketing while the difficulties in delivering effective in store solutions for merchandizing increases, and also the need to implement state-of-the art merchandizing software capable of strategizing, planning, visualizing and communicating such solutions arises (Varien 2001, pg 45).            Interactive edge in merchandizing has built many interactive sales applications for the top consumer package goods manufacturers for about ten years ago. Since the year 2002, there has been an increase in demand for interactive requests which focused entirely on planning and communicating merchandizing solutions. The ability to create account specific market plans is very crucial because each customer has specialized schedules, strategies, programs, objectives and store and market conditions. Marketing plans are ideally supported by customer and category insights, analysis of promotion that speak in the situation of the customer, sales goals and brand information. The marketing plans that are informed by customer insights and account specific category have greatest impact in setting the stage for activities in merchandizing. In any marketing planning, it is important to implement the existing opportunities and conditions for each customer by first assessing the customer’s current merchandizing solution.            Smart bargains have managed thousands of dollars of continual changing inventory on daily basis. The firm’s experienced buyers should act on a moment’s notice to buy a wide range of high quality products at unexpected discounts. At the midst of controlled disorders at the core of this changing business, smart bargains required a solution to enable buyers, senior executives and planners to report and manage future and historical merchandize plans in a responsive, efficient and highly flexible manner. Smart bargains has turned to Envisa to implement and architect a business intelligence suite through use of Microsoft server 200 analysis and Microsoft table in excel.            The solution which leveraged merchandizing data mart had been developed during earlier incentive which provided smart bargain with a powerful reporting architecture that untied business users from the need to make complex questions in custom report writing. Merchandizing strategy creation does not imply a complete decorator make over. In order to enhance customers’ image of store, one should perceive his own store the way the customers see it and provide the customers with their requirements. According to research by Russel M who is a retail hardware operator, the consequences of a customer satisfaction survey came up with seven aspects customers want their hard ware stores to play for them. The customers require hardware stores to offer services which are special, make enjoyable shopping, have provision of one stop shopping destination, help them to save time, help them to save money, assist them better to understand d-i-y projects, and also make shopping easy (Phelps 1963, pg 78). At global shop, retail design experts, annual retail design exposition co-produced by design ideas and display conducted studies on why and how today’s consumer shop and also how a store can merchandize its goods so as to best meet the customers requirements. Those designers came up with emerging merchandizing trends to assist the retailers in all firms and industries to provide their customers with the kind of shopping experience they need. It is very important to keep up to date with these trends because as the number of shopping choice in the market grows, clients will find the most enjoyable and satisfying experience for shopping. This is also a better way of reaching ones store’s changing customer base. This includes more shoppers of females and also the next shopper’s generation who would expect more interactive and entertaining shopping experience.            In order to maintain home improvement shoppers from shifting to other shopping alternatives like big boxes, the internet and mass merchandisers, the retailers require incorporating an updated merchandizing strategy so as to cultivate customer loyalty and sales based on preferences of consumers. Some of the emerging trends, with details on how the home improvement industry is incorporating these trends are outlined below. Accommodation for shopper’s need for entertainment competing with the increasing popularity of increasing sales during an uncertain economy and internet shopping one the only two major factors that drive the today’s trend towards entertainment in retailing according to Schaffner K who is the publisher of design ideas and displays searching for ways to get customers to interact with the produced products is the core of the retail tainment concept, according to Schaffner. He added that this strategy does not hurt while conducting it. Such thinking was behind sears’ new tool territory format which so far has implemented in 131 stores of mall nation wide with around 200 additional stores slated for format incorporation this year (Brand 1963, pg 85).            The tool territory concept was created from consumer’s point of view and its caters to how the stores target clients –male-d-i-years-prefers to stores. The purpose of designing the tool territory was to be an interactive playground for men according to Costello Larry who is a senior manager in communications for sears. He further explains that, sears created a tusk force to research for customer’s requirements and expectations especially when shopping for tools. The study concluded that, individuals want to interact with tools and also experience their features in the stores. In incorporating these hands on approach to buying tools, sears have positioned a strategy of â€Å"try me†stations in several locations within the hardware department. For instance, if a client is deciding which item to purchase, like hammer, he or she can first try it our by hitting it on a free standing metal spike that has been placed in front of hammer display. Prospective buyers of power drills can pick up on the drills displayed outside the boxes on light displays with signed, and use it to make a hole in a well placed block of wood (Shilburg 2003, pg 231).            With all consumer packed goods or items available and the notice able changes in effective displays of merchandizing and the market place promotions, it becomes very hard for a consumer to come up with proper decisions. Manufacturers and retailers should start to cut through this clutter by having simplified shopping experiences the latest research conducted from the information researchers has not covered the early indicators that point to consumer centric approach to emerging merchandizing consequently, merchandizing as it is defined today is likely to undergo major of transformations. By considering the emerging trend, trends report and the latest times and also the growing demand for a consumer centric approach, the world’s largest provider of enterprise market information services and solutions for the customer package goods, health care industries and retail, explores trends in practicing merchandizing, including displays, new practices of innovations like manufacturers embark up on this transformation, customer packaged goods and temporary price reductions. As the retailers reduce the grocery display space, manufacturers require innovative merchandizing devices that should have a stress to the importance of consumer centric merchandizing to provide more profitable rewards in order to feature and complete space during the next several years.            Marketers should step up merchandizing innovation in have the shopping experience simplified, to have a break through the clatter and have better alignment with consumer segments and their patterns of shopping. The Information Resources Inc report aimed at helping the consumer packaged goods manufacturers and retailers to see new risks and opportunities that will arise with the new trends of merchandizing so that they can be able to act on the insights with confidence and speed and win at the shelf (Beck man 1967,pg 421).            For the past several years, merchandizing activity has been declining in more than half of all the customer packaged goods categories as the CPG marketers start to realize that, more of anything is not better with respect to merchandizing. Through development of new store formats and pronounced focus on perimeter upscale and departments, uncluttered layouts, a competition for shrinking grocery display space has intensified for various categories. Merchandizing is perceived as an effective sales driver as the majority of consumer categories gain an average volume lift of around fifty percent or more with around 25 percent reacting 100 percent when the tactics of merchandising are applied. References Beckman T, (1967). Marketing. New York. Brand E, (1963). Modern Supermarket Operation. New York. Phelps D, (1936).Migration of Industry to South America. New York. Shilbury D, (2003). Strategic Sport Marketing. Crows Nest. Varley R, (2001), Retail Product Management in Buying and Merchandising. London.
Saturday, October 26, 2019
Whiteout in Wyoming :: Rhetorical Analysis Kevin Deenihan Essays
Whiteout in Wyoming This article is a comical recollection of a young college student’s trip to Jackson Hole, Wyoming entitled â€Å"Whiteout in Wyoming†. He uses a journal entry structure and rhetorical appeals to enable his audience to clearly perceive his perception that Wyoming is white. Through his whole vacation there is snow everywhere, and he only encounters one minority, who I kind of got the feeling that the author didn’t consider him a â€Å"real†minority, or a minor enough minority. It is written by a student from the University of California at Berkeley named Kevin Deenihan, who recently took a vacation to his home in Jackson Hole with his family. The article was published in the only intentionally funny journal from UC Berkeley called, â€Å"The Heuristic Squelch†. Most students from UC Berkeley read the journal, but anyone can subscribe. It is also published on the web for those who don’t feel they need six issues every year. The purpose of the article is to inform people who have never been to Wyoming how it is, but it’s mostly to entertain. There are three structures in this argument: chronological, topical, and cause and effect. It is in journal entry style beginning February 21st and spanning for the next five days of his vacation discussing the presence of snow and the lack of minorities in Jackson Hole. It is cause and effect because he spends so many seeing one minority person that when he returns to Los Angeles he is more appreciative of them and tips his cab driver, named Ahmed, extra. He does not use any logic to convince the audience that that Wyoming is white, but uses a deductive argument by generally noting that â€Å"for the past four years we’ve had a blizzard wherever we go skiing†. (Deenihan 2003) Then moving to a more specific Rhetorical Analysis of example, for example, â€Å"It is, in fact, snowing, and we find that a giant cloud has settled over the mountain†. (Deenihan 2003) Then He does build himself up, but not in a way that would make him more credible- quite the contrary in fact. He tells the reader that he is a weather god because clouds follow him wherever he goes. When someone says something like that, it takes away a lot of their credibility. He appeals to the reader’s sense of humor and imagery. He almost immediately attracts the audience by an obscure account of his landscape in the second sentence.
Thursday, October 24, 2019
Gods Grandeur :: essays research papers
Relationships between humans and the Divine have been the subject of many authors writings, in fact the very first text ever published was the Bible; the most comprehensive link between the Divine and humans. History is full of examples of people trying to define their relationship with the Divine or lack there of, “Have mercy on me, O God, according to your unfailing love...'; (Psalm 51:1). In the poems, “God’s Grandeur'; by Gerard Manley Hopkins and “Leda and the Swan'; by William Butler Yeats, humans relationships with the Divine is explored. In these poems we see an attempt to capture the obscurity, beauty and knowledge that are ever present in human beings relationships with the Divine. Hopkins and Yeats use a variety of method to express these views and in many ways differ in their attempts to capture this special relationship, but essentially they are trying to explain the same thing: the interconnection between the Divine and humans. Â Â Â Â Â In many aspect human and Divine relationships are very obscure, since it is often difficult to remain faithful when God does not appear to be apparent in every day life. Hopkins realizes this, but compels the reader to take a closer look at the splendor of God which surrounds us every day, “The world is charged with the grandeur of God'; (Hopkins). Everything around is full of God’s glory, but one needs to realize that, “God’s glory is hidden except to the inquiring eye or on special occasions'; (MacKenzie, 1981, p. 63). This is represented by the comparison of God’s glory to the shaking of gold foil. Gold foil when viewed from only one angle appears to be dull, but when shaken gives of radiant light, much like lightning. If we limit ourselves to looking for God only on the surface we may actually miss His true radiance because we are unwilling to explore other venues to discover Him. Much like lightning, God’s display of glory can be dangerous and powerful: “The electrical images convey danger as well as power, but their display is rare'; (MacKenzie, 1981, p. 63). The glory of God is present but at the same time is obscure and irregular, we must therefore, strive to see it in our everyday life. Yeats also uses these images of power to portray the obscure nature of the Divine: “A sudden blow: the great wings beating still'; (Yeats).
Wednesday, October 23, 2019
Amul Case Study
| Amul-GCMMF | â€Å"The Taste of India†to â€Å"Taste of World†| | Project Case International Business SECTION D – GROUP Ashutosh Singh Khushwaha (GL) | 269 Sachin Maan | 175 Frana James | 219 Paran Gupta| 240 Parth Shah | 249 Pratik Upadhyay| Amul: â€Å"The Taste of India†to â€Å"The Taste of World†With a presence in over 40 countries in 2012, Amul has done more than testing its products in the overseas markets. Since its venture into the International markets in late 80s, it has steadily grown in sales and today it has more than Rs. 00 crores revenues from exports. Though the world dairy product prices are increasing constantly and the Government of India has banned the export of Milk Powder since February 2011, Mr. R. S. Sodhi, the Managing Director of GCMMF expects exports to increase by 20% on the back of surging demand. Mr. Sodhi, along with the top management of the cooperative now faces several questions which will define Amul’ s International strategy for the coming years.With the increasing demand and successful venture in overseas markets, should Amul restrict to export and distribution or partner with/acquire other firms in these countries or should it go further towards becoming a global brand by setting up manufacturing and processing plants across the globe? If so, what products should it manufacture and what should be the degree of localization in order to succeed? Should it stick to dairy products or should it look towards the non-dairy food products as well? How will it source milk and other raw materials in these countries with diverse forms of established dairy networks?These are important decisions that need to be made because they will help Amul realize the goal of becoming world’s leading food brand. Major food brands such as Britannia and Nestle are already eating into Amul’s domestic share. The top management has to decide a strategy that will help Amul compete against world class dairy and food brands in Indian market and in the overseas markets. Profile Amul is the world's 18th largest dairy firm with a 0. 5% share in global milk production, according to the International Farm Comparison Network 2011 list.The brand Amul is managed by Gujarat Cooperative Milk Marketing Federation, GCMMF which has several cooperative dairies operating across the country. During the financial year 2010-11, GCMMF registered a top line growth of 22. 1%, achieving turnover of Rs 9774 crore. Amul is the largest food brand in India and world's largest pouched milk brand with an annual turnover of US$2. 2 billion (2010-11). Currently Unions making up GCMMF have 3. 1 million producer members with milk collection average of 9. 10 million liters per day.AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world. AMUL is exporting a wide variety of products which include Whole and Skimmed Milk Powder, Cott age Cheese (Paneer), UHT Milk, Clarified Butter (Ghee), Indigenous Sweets, Amul butter, Amul butter milk, Amul pizza cheese, Amul shrikhand, Amulya dairy whitener, Amul fresh cream, Amul fat milk, Amul cheese spread, Sagar Tea and Coffee whitener, Amul ice creams like cassata , cool candy and frostik, Amul milk chocolate and Amul Eclairs.It has also started preparing and selling pizza slices which feature generous portions of Amul cheese. These pizza slices reach the customers through super markets and large departmental stores that have snack counters. It has tied up with Walmart to sell its dairy products, in its shelves, under the brand name of Amul itself. It also has tie-ups with Glaxo, for the production of baby foods. The major overseas markets for Amul are USA, West Indies, and countries in Africa, the Gulf Region, and SAARC neighbors, Singapore, Hong Kong, The Philippines, Thailand, Japan and China.Its growth is more than 20% in these markets. Market presence has also gone up by 25 to 30 per cent in some markets such as Singapore, Hong Kong, UAE, the US and Bangladesh. Global Dairy Industry at a Glance: The growth story of the dairy industry in India is centered on the inception of Operation Flood of the 1970s, recognizing the power of cooperative farming giving rise to the GCMMF and the engine behind the whole revolution was the brand Amul (Anand Milk Union Limited). This model helped the dairy farmers to direct their own development by placing control of their resources in their own hands.This cooperative model resulted in making India one of the largest producers of milk and milk products. In terms of the growth of the dairy market projected over the years 2011-2016, India ranks fourth, behind the other BRIC nations, i. e. Brazil, China and Russia. [Exhibit 1] The scenario of the important dairy industries in other countries was not on the similar lines. To think of the expansion plan in terms of geographic location as well as the strategy th at Amul would employ would be dependent on the past and the current nature of the industry in those countries.Dairy Industry in European Union: The European Union, inclusive of 27 countries, is the largest milk producer in the world with Germany and France being the largest within the EU. However, within the EU, dairy production is not uniform due to various government regulations and production quotas in some countries. In Germany, the drinking milk product category is still driven by health and wellness. The drinking milk product category which saw a decline in 2010 by 1% observed a growth in the value sales by the same amount in 2011.In the Eastern European dairy market, Lactalis, becoming the fourth largest player in the region in 2008 with a 3. 3 % value share targeting countries like Croatia, Ukaraine and Czech Republic. Lactalis followed the expansion through acquisition strategy and it is through these intense acquisition activities that Lactalis planned its move into the We stern European countries where it had to make much heavier investments. The Western European dairy market is quite mature as the expected CAGR for these countries is only about 0. % over the span of five years from 2011-16. This market is different from the other markets since they are not driven by milk consumption but the key driving opportunities lie in milk products like cheese, yoghurt and sour milk drinks and thus making these markets more value growth rather than volume growth. Muller Dairy, already competing in the yoghurt and chilled/shelf-stable desserts market in UK is seeking to expand into other fast-growing dairy categories using its existing distribution network and leveraging on the brand amongst the British consumers. Exhibit 2] To gain market share in this mature market, some companies like Kraft Foods used unique marketing strategy of positioning its Philadelphia Cream Cheese both as a spreadable cheese and as a cooking ingredient. This move reignited the growth i n the otherwise mature spreadable processed cheese category. Dairy Industry in Japan: In the year 2004, with 28800 domestic dairy farms, 8. 3 million tons of cow’s milk used to be produced. 60% of this was processed into milk for drinking purposes and the rest was used for consumption as dairy products.The Japanese believed that processing plants must be located close to the source of production since milk, being a perishable good, must be processed and sold when fresh. In 2004, there were 692 processing facilities throughout Japan. Expecting a growth in the consumption of milk products, maintaining a stable supply of safe, fresh milk was viewed as a challenge since it was important to Japanese consumers. To answer this demand for fresher products, a solution was to develop stronger cooperation between dairy producers and processors.However, by 2005, Japan’s aging population had essentially stabilized and the nation was being termed as a â€Å"mature economy†. A s a result of this, the total milk production remained unchanged approximately at 8. 4 million tons. Amul failed to enter the market once in 1994 but succeeded in 2005 when it grabbed a major exports order. GCMMF managing director B M Vyas then said , â€Å"We have had a distributor in Japan since 1994 but no major presence in that country.But a few days ago a delegation from Japan, under the aegis of Agriculture and Livestock Industry Corp (ALIC), visited our facilities at Anand (Gujarat) and were pleasantly surprised with the sheer scale of our dairy operations†. It exports Ghee and Paneer to the country currently with a single major importer. Dairy Industry in Australia: Australia's third largest rural industry is the dairy industry which is also a major regional employer, not only on-farm but also through processing, manufacturing and distribution of a range of high quality products.With about 7950 dairy farms located across Australia, the industry produced 9. 2 billion l iters of milk during 2007-08. The Australian dairy manufacturing sector is diverse and includes farmer-owned co-operatives, public, private and multinational companies. The Farmer owned co-operatives is no longer the dominant players in the industry as they now account for less than 35% of the entire market share. In 2011, the Australian Dairy market faced another challenge of being considered to be one of the most competitive in terms of retailing the milk products in supermarkets.In January 2011, Coles and Woolworths, two supermarket companies, entered into a price war during which the prices of house brand staples like milk, bread and meat were pushed down. This trend continued for the entire year and as a result the Dairy lobby groups demanded for a mandatory Australian Drinking Milk Code of Conduct to look into such matters. Despite the aggressive marketing efforts, fresh/pasteurized milk registered a growth of only 3%.However, niche products in fresh milk category have eith er retained or have shown significant growth. Around 60% of manufactured milk-products are exported and the remaining 40% is sold on the Australian market. In drinking milk, some 97% is consumed in the domestic market. Cheese products, utilizing around one third of Australia’s milk production in 2010-11, have retained that spot for a few years now. Dairy Industry in Sri Lanka: As a country, Sri Lanka is self-sufficient in terms of all types of animal products except milk products.Their self-sufficiency in dairy products is about 15–20% though that level has been achieved mostly with imported milk powder. Sri Lankan government adopted the open economic policies in the 1970s and since then the consumption of the daily products has increased. Apart from the Northern conflict regions of the country, milk is produced in all the districts. The marketing of milk in Sri Lanka is done through various channels and so becomes very complex. There are individual farmers who sell di rectly to processors, consumers, hotels, cafeterias and canteens * Cooperatives are organized primarily for the purpose of collecting and selling milk to either hotels or processors * The formal, or processed dairy, market consists of small dairy cooperatives, larger local cooperatives, district dairy cooperatives, dairy cooperative unions and networks of collection points and milk chilling centers operated by cooperatives or the main dairy processors Apart from the above mentioned ways, some farmers do not see the need to become members of the farmer societies or cooperatives.There are a few large-scale processors who have organized such farmers to sell their milk directly to them. Amul set up a milk processing plant in Sri Lanka in 2005 producing several products such as sterilized milk, milk powder, yoghurt,etc. It was a 51-49 Joint venture between the GCMMF and the Sri-Lankan government. It handed over the operations completely to the Sri-Lankan government after an year of succe ssful running. Before planning the project, Mr. Verghese Kurien, often called â€Å"the Milkman of India†said, †We are located right in the middle of this milk-deficient region.So, we are planning to take advantage of this. Even China is a potential market in the future†. International Ventures: GCMMF is India's largest exporter of Dairy Products. It has been accorded a â€Å"Trading House†status. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. The decision of going International: Reasons that lead to the foray of Amul into International Markets * Reduced subsidies on milk products as per WTO guidelines made Indian milk products competitive in international markets.  Significant demand for its products amongst Indian families in foreign markets * Local facility would enable better control over logistics and cut 45 days of shipping time * Tie up with retail chains like Wal-Ma rt, use established distribution channel * Non-availability of single products like ghee in other markets presented a good opportunity * Long term vision to become a global food brand The problems and issues faced are: * Non-tariff barriers in European countries * Competition with global players Absence of proper distribution channel Export: Main exports products are Amul UHT Milk (Long Life) ,Amul Gold Extra Cream Milk,Amul Taaza Full Cream Milk,Amul Slim and Trim Milk,Amul Pure Ghee,Amul Mithaee Gulabjamun,Nutramul Brown Beverage,Amul Fresh Cream,Amul Kool Beverages,Flavoured Milk,Butter Milk,Lassee,Amulspray,Amul Butter,Amul Shrikhand,Amul Cheese,Amul Malai Paneer,Amul Ice Cream,etc. Despite unfavorable conditions in international dairy market, their export business reached Rs. 133 crores against Rs. 125 crore in 2011.They have further consolidated their growth in consumer products including Paneer, Butter, Cheese, UHT Milk etc. This is extremely encouraging and indicates the hig h trust that the customers place in Amul Brand. They have not been able to export Milk Powder in bulk packing in larger quantity due to fall of world market prices by nearly 50% as compared to previous year. Distribution: Amul’s strategy when it first entered international markets was to use the existing distributors and partner with local companies to market its products.Amul has been in the US since 1998 through Kanan Dairy, which markets Amul processed cheese, pure ghee, Shrikhand, Nutramul, Amul's Mithaee Gulab Jamuns to more than 1,000 ethnic Indian grocery stores in the US through a network of seven distributors. Then Amul identified major supermarket and chain stores as the vehicles overseas to promote Amul dairy products ranging from milk powder, butter, ghee, cheese, butter, ice creams and tinned Indian sweets. As growth through bulk exports was variable, GCMMF opted for sustained growth through retail sales that ensure brand recall and customer loyalty.It s till did not decide on setting up manufacturing and processing plants as it was quiet successful with its marketing and distribution plan for overseas markets. Then Amul identified major supermarket and chain stores as the vehicles overseas to promote Amul Amul sells products through Wal-Mart’s extensive distribution system, having a separate counter for stocking and selling their products. It also has an arrangement with Mustafa supermarket chain in Singapore, Lanka Milk Foods (CWE) Ltd and John Keels chain in Sri Lanka, as also Choithram, Carrefour and Lulu chains in the UAE. Marketing:In India Amul caters to Intelligent marketing. It spends only 1% of Sales turnover on advertising and it is famous to come up with innovative adds. Will it be able to sustain the same strategy in international markets is a very important decision from the marketing point of view for GCMMF. Amul will have to customize its products and look outside the ethnic box to suit the American and other ethnic palates. It simply cannot use its home-ground strategies in the US and expect to make a mark, even if Wal-Mart plans to push the brand only in stores and only in states like New York and New Jersey, where the Indian community is very strong.Competition: While Amul has substantial grip over the Indian market due to its robust supply chain and cooperative business model; the international arena challenges it like never before. In the overseas markets it faces stiffer competition in matching the stringent quality standards of several local and international brands that have well established markets in different countries; in addition to fundamentally understanding these new markets, cultures and their needs. As a brand, Amul faces stiff competition from two major players: Britannia and Nestle.Both these brands have international presence and each seeks to expand its business horizons. Apart from these international brands, it also has to compete with local dairies in different c ountries that sell products at very competitive prices. Nestle: Nestle is one of the world's leading nutrition, health and wellness company. The company was founded in 1866 by Henri Nestle in Vevey, Switzerland, where the headquarters are still located today. It employs around 2,80,000 people and have factories or operations in almost every country in the world. Nestle sales for 2009 were CHF 108 bn.Nestle's relationship with India dates back to 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. The Company continuously focuses its efforts to better understand the changing lifestyles of various countries and anticipate consumer needs. The culture of innovation and renovation within the Company and access to the Nestle Group's proprietary technology gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over long ter m by offering consumers a wide variety of high quality products.A description of the competitive advantages growth drivers and operational pillars is given in Exhibit 1. Nestle is in a strategic international position because of its presence in many countries and long tradition of innovation. An analysis of sales trading and operating profit by both geography and product line is given in Exhibit 4 and Exhibit 5. Britannia: It is not globally as big as Nestle but it is expanding at a threatening pace and this can be a major concern for Amul. This fact is validated by the following statistics. The company is growing at a steady rate.The company's sales grew at a compound annual rate of 16% against the market, and operating profits reached 18%, between 1998 and 2001. More recently, the company has been growing at 27% a year, compared to the industry's growth rate of 20%. Dairy products contribute close to 10 per cent of Britannia's revenue. Britannia trades and markets dairy products, and its dairy portfolio grew to 47% in 2000-01 and by 30% in 2001-02. Britannia holds an equity stake in Dynamix Dairy and outsources the bulk of its dairy products from its associate.On 27 October 2001, Britannia announced a joint venture with Fonterra Co-operative Group of New Zealand. It is an integrated dairy company involved in many activities from procurement of milk to making value-added products such as cheese and buttermilk. Britannia planned to source most of the products from New Zealand, which they would market in India. The joint venture also allowed technology transfer to Britannia. In March 2007, Britannia Industries Limited formed a Joint Venture with the Khimji Ramdas Group, one of the largest and the most respected business conglomerates in the Middle East.Britannia and its Associates have acquired a significant stake in Dubai based Strategic Food International Co. LLC and Oman based Al Sallan Food Industries Co SAOG. The two companies are key regional players in the biscuits, wafers and cookies segment in the GCC markets and export their products across the world. Strategic Food International Co. LLC (SFIC) is one of the largest biscuit and wafer manufacturing companies in the Middle East. An ISO and HACCP certified company, SFIC is also a proud winner of the Dubai Quality Appreciation Certificate.It offers a wide spectrum of products under the brand Nutro, which is a leading biscuit brand in the Middle East. Al Sallan Food Industries Co is one of the foremost companies for the production of cookies, rolls and chocolates. The products are well known under the brand name of Baker's Pride. Though not directly in the dairy market, Britannia is constantly increasing its presence worldwide. Key statistics about the company performance are given in Exhibit 6. Future Plans: Amul is now all set to consider the decision to setup a manufacturing plant in the United States to specifically cater to the demand for its products in the US and Europe.And then expand to other countries with similar plants so as to decrease its costs. The company intends to start with manufacturing of ghee and paneer and then gradually start manufacturing other products. Amul will have to customize its products and look outside the ethnic box to suit the American and other ethnic palates. It simply cannot use its home-ground strategies in the US and expect to make a mark, even if Wal-Mart plans to push the brand only in stores and only in states like New York and New Jersey, where the Indian community is very strong.Amul has come a long way from 1946 – when it collected only 247 litres of milk a day – to the six million liters of milk per day it now collects from about 10,675 separate village co-operative societies throughout Gujarat. With access to low cost milk, an innovative and almost ‘just-in-time' supply chain, a ready market among the Indian community and 50 years of understanding milk, Amul can definitely build the ‘taste of India' in the US and other countries. Chairman Mr. PG Bhatol says, â€Å"When we plan to improve productivity as well as production, we also need to keep in mind the markets where such huge quantity of milk will be consumed.We need to explore new opportunities and markets. India has graduated from milk deficit country to largest milk producer in world. However, our exports of milk and milk products still remain insignificant in comparison to the existing players. We have been following the policy of not exporting milk powders to foreign countries so that availability in our country does not get hampered. Opening of export markets would not only serve as outlet for excess of milk produced over the domestic requirements but also will keep the domestic prices stable. We strongly feel that branded milk powders in consumer packs should never be banned.Thus, now when we plan to produce such large quantity of milk, it is imperative to relook at our export polici es. †Amul has come a long way from 1946 – when it collected only 247 litres of milk a day – to the six million liters of milk per day it now collects from about 10,675 separate village co-operative societies throughout Gujarat. With access to low cost milk, an innovative and almost ‘just-in-time' supply chain, a ready market among the Indian community and 50 years of understanding milk, Amul can definitely build the ‘taste of India' in the US and other countries and then the Taste of the World.Exhibit 1: Top 10 Fastest Growing Dairy Markets 2011-2016 *Passport – Tracking Growth Opportunities In The Global Dairy Market Exhibit 2: Top Five Western European Dairy Market By Absolute Market Value Growth 2011-2016 *Passport – Tracking Growth Opportunities In The Global Dairy Market Table 2: Milk production zones in Sri Lanka Zone features| Dry zone| Coconut triangle| Mid-country| Upcountry & estate| Wet zone & urban|Location | Dry zone districts in the NC, Northern and Eastern Provinces and parts of Central, Southern and NW Provinces| Intermediate and wet zone areas of the NW Province, and Gampaha district of the Western Province| Wet zone areas in the Central Province –Kandy and Matale districts| Nuwaraeliya district in the Central Province and Badulla district in the Uva Province| Districts in the Western,  Southern and Sabaragamuwa Provinces and cities| Animal types| Indigenous cattle, Zebu cattle and crosses, buffalo| Crosses of exotic breeds, Zebu types, crosses of indigenous animals and buffalo| Pure exotic animals and crosses, and Zebu crosses| Pure exotic animals and crosses| Crosses of exotic breeds and Zebu type and indigenous animals and buffalo| Husbandry| Free gazing, or nomadic-type Large herds or sedentary small/medium-sized herds | Medium-sized herds, limited grazing tethered under coconut palms| Small herds, some tethering, stall feeding| Small herds, zero grazing| Limited gr azing, medium-sized herds or small herds, zero grazing| Herd size | Few: 25 | 5 cows | 2–3 cows| 1–2 cows| 2–3 cows| Average yield| 2. 1 litres/cow/dayTotal 300–400 litres/cow over 180–200-day lactation| 3–4 litres/cow/dayTotal 500–800 litres/cow over 200-day lactation| 2–4 litres/cow/dayTotal 1 300 litre/cow| 6 or more litres/cow/dayTotal 1 700 litres/cow| 3 litres/cow/dayTotal 1 500–1 600 litres/cow| Source: Ranaweera and Attapattu 2006| Exhibit 3 Exhibit 4 Exhibit 5Exhibit 6 Performance of Britannia Exhibit 7 Amul overseas presence References: I. Primary data in the form of Interviews of employees involved with International projects II. Dairy Food Industry Overview in India to 2014-market research report,www. reportlinker. com III. GCMMF Annual Report, Financial Years 2007-2011 IV. Nestle Annual Report,2011 V. http://www. amul. com/m/organisation, 24-Feb-2012 VI. http://articles. timesofindia. indiatimes. com/2011 -03-30/india-business/29361638_1_cheese-amul-britannia-industries VII. Utterly-Butterly amul’s new raod map-CNBC-TV18. html, 26-Feb-2012 VIII. http://www. dairy. co. jp/eng/eng12. html
Tuesday, October 22, 2019
“Statement of Purpose and Goals†Essays
â€Å"Statement of Purpose and Goals†Essays â€Å"Statement of Purpose and Goals†Essay â€Å"Statement of Purpose and Goals†Essay My name is Mike (last name), and I desire a major in Business Management and Economics. I am also interested in Information Systems and how the knowledge from these fields can be applied to financial and community matters. All people are affected by their business and economic environment, and I will be better equipped to help people in need when I understand this more fully. Learning more about Economics will be an asset for me, because it will make me aware of resources and jobs that are lacking in my area. Business Management will give me the knowledge necessary to create jobs for the needy and find or sponsor the resources they need to function in their daily lives. I enjoy helping people and am also quite comfortable in management and leadership positions, and completing my education in Economics and Business Management will give me more opportunities to use these skills to benefit myself and others. As a result, my academic goals include obtaining a Bachelors, Masters, and Doctorate degree in Economics. Professionally, I plan to work with computers and other information systems. I am already a PC operator and have created websites for several companies and as fund-raisers for flood victims in my country and region. I plan to continue this work and expand my business and volunteer work as I gain more knowledge in my areas of interest. This university will give me the knowledge and experience I need to make a lasting personal and professional contribution to society. After completing your under-graduate Economics courses, I will be able to obtain an entry-level position in the field. By continuing to earn a Masters and then a Doctorate degree, I will be able to either advance my career with an employer or work as an independent consultant. I believe the courses offered here will teach me the skills and knowledge I need to work in the Economics field. Because I have management experience, I also wish to complete your Business Management courses. Expanding my knowledge and practical experience in this field will give me more employment choices and even enable me to start my own organization. Combining Economics and Business Management will open the doors to numerous opportunities that would not otherwise be available to me. I welcome any and all opportunities, and embracing these courses of study will only bring them closer by better qualifying me for jobs in these fields. My extra-curricular activities have prepared me for these fields, as well as university and team work. These activities included editing my high school magazine, building websites and operating PCs, advertising and fund-raising, marketing, volunteering, and participating on a basketball team. While editing my high school magazine, I learned how to get along well with people, the importance of completing work on time, and the administrative aspects of publishing a magazine. In addition, I really enjoy computers and have built websites for several companies, as well as a donation site for my regions flood victims in 2005 and 2006. This also involved fund-raising, advertising, and marketing in order to increase the amount of money earned for flood victims. Furthermore, I work as a PC operator, which has taught me to follow rules, solve problems, and work with others. These are all qualities needed to succeed at a university. In addition, I enjoy working with others and helping them reach their full potential. Therefore, I volunteered for an organization to teach blind people that they have not done anything wrong to deserve blindness, but that they are all loved and important. Finally, on my high school basketball team, I learned the importance of being on a team reaching a goal. We won the local championship two years in a row. Not only have I participated in competitions, but I have also coordinated and won one. This involved a parade, in which students from different high schools created unique uniforms to wear. The high school with the most original uniforms was the winner. With a team of students, I brainstormed numerous ideas, and our high school was the winner. We were then presented an award by our town hall. Coordinating the parade and uniforms was a valuable experience for me, because it gave me a glimpse of what it might be like to work in a management position later in life. University students come from all backgrounds and many different cultures. I feel I am well-adjusted and able to work with others to achieve goals. I have worked with the blind, the poor and destitute, supervisors, faculty, and even the mayor of my town to accomplish goals. My town is in the Guinness Book of World Records for the largest cake, and the mayor, other volunteers, and I created enough publicity to capture the publics interest. I know that university organizations need funding for their projects and activities, and I want to contribute my informatics and other skills to raise money for their causes. In conclusion, this university will equip me with the knowledge I need to advance in Economics and Business Management. I enjoy learning and working with others. Thus, I look forward to joining your community of students and faculty and growing, learning, and contributing to the university community.
Monday, October 21, 2019
John Edwards essays
John Edwards essays Jonathan Edwards I found Jonathan Edwards views on God and religion are very interesting. I personally dont really follow a religion. I do believe in a God, a being greater than us, but I find most of Edwards views of God pretty out there. Edwards saw his beliefs as the truth and wanted others to follow in what he considered to be the right path. In certain circumstances I think he was too harsh in his methods of trying to get people to believe what he did. For example his sermon Sinners in the Hands of an Angry God showed God as being very vengeful and unforgiving. He speaks of God as something to fear. Almost any action is a sin and you should live in a constant fear of this greater being that sees all and knows all. I understand that he was trying to make a point that religion shouldnt only be followed in the church but in every where in life, which I understand and agree with. I dont agree with his views of God: the Creator. My belief is that God, the one who supposedly created us, woul d be all loving and understanding. God, if anyone, would understand the mistakes of his creations. But as I disagree with Edwards I also give him a lot of respect for the way he got his point across. The only way to truly get peoples attention is too spark a feeling within them, in this case fear. Edwards does a great job of that in his writing. There is no want of power in God to cast wicked men into hell at any moment. Mens hands cant be strong when God rises up: the strongest have no power to resist him, nor can any deliver out of his hands,. As he stated in his Personal Narrative, I made seeking my salvation the main business of my life, I think he succeeded in that. Wouldnt ones salvation be to believe they know the true way to be saved? Jonathan Edwards writings certain...
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